The Tabletop Company, a manufacturer of dinnerware and ceramics briefed us to create an umbrella brand identity to bring together their various giftware products. The new brand had to convey warmth and the joy associated with special occasions
Working with Myles Consulting we developed brand strategy, naming, a playful, dynamic visual identity system and launch packaging. The new brand was very well received, so much so that within a year it was acquired by a major competitor.
Prototype packaging design 1
Prototype packaging design 2