Channel 4
Channel 4 Trend Book
Working in collaboration with market researchers Your Future we were tasked by Channel 4 to produce their annual Trend Book. The book gives producers and commissioners valuable insight into future social and cultural patterns. A key requirement of the brief was to make this information visually compelling in a manor conducive with Channel 4's distinctive personality.
To reflect the often unique aspects of certain trends we sourced imagery from specific social websites allowing the overall design of the book to appear reassuringly eclectic.
The Trend Book was launched on time and within a very tight budget at this year’s Edinburgh International Television Festival.
Trend Book spread 1
Trend Book spread 2
