The Ivory House
The Ivory House
This proved to be a fascinating project. How to market a luxury residential development within an historic Victorian warehouse knowing that there were many rival properties in the area which boasted state of the art specification.
Working in partnership with marketeers Totality we developed the theme ‘owning a piece of history’. This allowed us to create a period inspired identity which not only revealed the building’s colourful and exotic past but stylishly conveyed the range of apartments on offer.
Launch materials included logo, brochure, website, national press advertising and a bespoke ‘shipping crate’ signage system. We also acted as art directors in the creation of the website.
The Ivory House brochure spread
The Ivory House brochure spread 2
